jeanniejeanniejeannie.co.uk BLOG 24th June 2020
CORONABOBS ISOLATION DAY 99 – Diary of a Self-Isolator Monday 22nd June 2020
After 42 years as the UK’s best-selling newspaper, the Sun has lost its title to the Daily Mail.
The Rupert Murdoch-owned tabloid had been the nation’s most popular newspaper since 1978, spawning such memorable splash headlines as “Freddie Starr ate my hamster”, “Gotcha!”, and “It’s The Sun Wot Won It” – the 1992 front page taking credit for the Conservatives’ unexpected general election victory.
The Daily Mail, which had been steadily closing the sales gap in recent years, overtook the Sun in May, according to the latest official figures.
The Daily Mail sold 980,000 copies a day on average last month, and the Mail on Sunday sold 878,000 a week, according to the Audit Bureau of Circulations figures published on Friday.
Last month News UK, the parent company of the Sun, the Sun on Sunday, and the Times, stopped making its official sales figures publicly available. However, the publisher’s figures are still made privately available to the industry each month and the Guardian understands that the Sun and the Sun on Sunday reported lower sales than the Mail titles in May.
In March – the most recent publicly available figures for the Sun – the 55p tabloid sold an average of 1.13m copies a day. It also distributed a further 66,800 copies for free pick-up at airports and train stations. The Mail, which does not distribute free copies and is priced at 70p, is understood to have bigger paid-for sales than the Sun’s combined paid and free circulation.
“I am immensely proud and delighted that the Daily Mail has become Britain’s biggest-selling newspaper, an historic moment in our history,” said Geordie Greig, editor of the Daily Mail.
The Sun’s March sales were down 11% year on year – more than twice the 5% decline recorded by the Daily Mail.
It is understood that as well as the paid-for sales decline, the Sun has been affected by a significant drop in free distribution as airlines were grounded and the UK went into lockdown.
When it launched in 1964, the Sun was the fourth-biggest newspaper behind the Daily Mirror, Daily Express and Daily Mail. The paper went tabloid after Murdoch acquired it in 1969, eventually overtaking the Mirror as the UK’s best-selling newspaper in 1977.
A spokesperson for the Sun said: “We care most about the measurement that reflects our readers and our industry in 2020. The latest PAMCo data – the best measure of total brand audience across print and digital – shows record reach for the Sun. We engage 39.8 million people monthly, fuelled by our agenda-setting journalism and exclusives, and underlining our position as the UK’s biggest and most popular newsbrand.”
ABCs: National newspapers show signs of recovery from Covid-19 circulation slump
UK newspapers on sale during the lockdown
Most UK national newspapers began to recover in May after their circulations were hit hard by the first five weeks of Covid-19 lockdown.
The Financial Times was the only paid-for publication (of those who still opt into public ABC reporting) that saw its circulation continue to fall, dropping by 11% month-on-month.
The free Metro, which has continued printing a smaller run for key workers commuting throughout lockdown, reduced its distribution by a further 20% since April to 317,580.
By contrast the Evening Standard increased its run by 7% to 454,056.
The Observer saw the greatest boost in May, growing 10% month-on-month to a circulation of 142,212. The Mail on Sunday saw growth of 5% to 878,467.
As of last month, UK national newspapers no longer have to make their print circulations public through ABC. News UK’s Sun and Times titles have already opted to keep theirs private.
ABC also ended its monthly circulation reports.
The Telegraph, which pulled out of ABC earlier this year, is focusing instead on subscriber figures. It reached 500,000 subscribers in the last week of May.
National newsbrand circulations in May 2020 (ABC):
|Publication||ABC circulation for May 2020||ABC circulation for April 2020 (from start of lockdown) and month-on-month % change||ABC circulation for May 2019 and year-on-year % change|
|Daily Mail||979,836||944981 (-4%)||1,181,023 (-17%)|
|Mail on Sunday||878,467||836,743 (5%)||984,582 (-11%)|
|Evening Standard (FREE)||454,056||423,285 (7%)||857,070 (-47%)|
|Daily Mirror||371,902||363,082 (2%)||494,836 (-25%)|
|Metro (FREE)||317,580||398,787 (-20%)||1,425,996 (-78%)|
|Sunday Mirror||317,420||303,747 (5%)||406,326 (-22%)|
|Daily Express||241,383||234,373 (3%)||308,581 (-22%)|
|Sunday Express||224,972||217,915 (3%)||266,702 (-16%)|
|Daily Star||223,727||219,275 (2%)||313,743 (-29%)|
|Daily Star Sunday||147,357||144,251 (2%)||184,299 (-20%)|
|The Observer||142,212||129,415 (10%)||158,426 (-10%)|
|i||137,235||134,553 (2%)||229,791 (-40%)|
|Sunday People||124,091||118,026 (5%)||154,524 (-20%)|
|The Guardian||110,538||106,003 (4%)||132,793 (-17%)|
|Financial Times||79,038||88,756 (-11%)||169,119 (-53%)|
|Sunday Post||74,609||73,959 (1%)||96,717 (-23%)|
DON’T FORGET TO LAUGH EVERYDAY ESPECIALLY WHILST IN ISOLATION
INSPIRATIONAL QUOTE FOR THE DAY
“Each morning we are born again. What we do today is what matters most.” — Buddha
Happiness is…relaxing with a newspaper
GRANDAD’S ONE LINER JOKE OF THE DAY
“I could tell a joke about pizza, but it’s a little cheesy.”
Love is…the look that says it all
5 Things To Be Grateful For During Lockdown/Coronavirus
We are grateful Lockdown gives us a time…
TOTAL STAIRWAY TO EVERST CLIMB CHALLENGE
DAY 79 16 Times – 144 Feet Cumulative Total 11,943 Feet
HORRIBLE LITTLE NUMBERS
Country Confirmed cases Deaths
1 US 2,347,022 121,228
2 Brazil 1,145,906 52,645
3 UK 307,682 43,011
4 Italy 238,833 34,675
5 France 191,860 29,655
6 Spain 246,752 28,325
7 Mexico 191,410 23,377
8 India 456,183 14,476
9 Iran 209,970 9,863
10 Belgium 60,810 9,713
Deaths in UK yesterday 280 Monday 15
Global cases Updated 24 Jun at 07:49 local
Confirmed 9,154,232 +91,395
Deaths 473,650 +2,934
Recovered 4,585,022 +90,824
©2020 Phil M Robinson