jeanniejeanniejeannie.co.uk BLOG 20th April 2018
THOUGHTS FOR THE DAY
Anybody with young children will be familiar with the Ella’s Kitchen range of products.
Marks & Spencer has ditched its own-brand baby food in its stores, replacing it with smoothies, pasta pouches and snacks by organic food maker Ella’s Kitchen.
In a major shift for a retailer which prides itself on own-brand goods, M&S will empty shelves of its baby food, four years after the launch of its Tiny Taste Buds food pouches.
Ella’s Kitchen, which uses 100 per cent organic ingredients in all its 216 products, is a market leader, with sales soaring 11.4 per cent to £64.9million last year. It was launched in 2006 by former Nickelodeon director Paul Lindley, 51, who named it after his daughter. With no retail experience, he was inspired to set the firm up in a bid to curb child obesity.
The company was bought by US nutrition group Hain Celestial for £66million in 2013. Mark Cuddigan, chief executive of Ella’s Kitchen, said: ‘Ella’s Kitchen is pleased to be working with a business that so closely aligns with our own values.’
Ella’s Kitchen was founded in 2006 by former KPMG accountant and Nickelodeon director Paul Lindley.
The business is named after Lindley’s daughter, Ella, who was a fussy eater as a baby.
Sainsbury’s agreed to start stocking its products in 350 stores four months after the business launched
It now sells in 40 countries around the world and last year had a turnover of £64.9million
It was bought by US healthy foods business The Hain Celestial Group for £66 million in 2013.
Ella’s Kitchen currently has 216 products including toddler food, smoothies and snacks using 100% organic ingredients.
INSPIRATIONAL QUOTE FOR THE DAY
“Imagine your life is perfect in every respect; what would it look like?”- Brian Tracyi
Happiness is…a healthy baby weaned on Ella’s Kitchen Ella’s Kitchen Stage 2 from 7 Months Organic Wonderfully Warming Beef Stew with Spuds
GRANDAD’S ONE LINER JOKE OF THE DAY
I call me car ‘Flattery’ … it gets me nowhere. – Tommy Cooper
Love is…in his/her kiss
TRACK OF THE DAY
Proud Mary – Creedence Clearwater Revival
Highest Chart Position: No.8 9th July 1969