HAPPY BLACK FRIDAY
R U JOKING, GRANDAD BLOG 24th November 2017
Happy Black Friday.
There are 31 sleeps for Christmas.
The countdown for Christmas starts earlier than the start of Advent these days. It tends to start with Thanksgiving added to Black Friday the day after.
Today is that day, Black Friday.
Black Friday is all about buying stuff cheap especially on the internet. Hwew are the UK stats for 2016 Black Friday:
- £1.23bn estimated online spend on Black Friday (+12.2% higher than same day 2015)
- £6.45bn spent over the Black Friday peak period (Monday 21 – Monday 28 November 2016)
Although the number of visitors to online retail sites on Black Friday continued to grow this year, the actual growth in sales revenue was held back by a lower-than-expected increase in the percentage of those visitors converting to buyers.
By contrast, each of the four days leading up to Black Friday (Monday 21 – Thursday 24 November) experienced strong sales growth of between 23.4% and 33.7%, with the increases in conversion rate much higher than that of Black Friday.
For the week as a whole (Monday 21 – Monday 28 November 2016), an estimated £6.45bn was spent on UK online retail sites (-4.8% below original forecast of £6.77bn) – as longer campaign durations, with new discounting deals promoted each day, served to spread the peak shopper spend over a longer period.
This raises the prospect of a £7bn online spend week for the Black Friday peak period in 2017.
In the US there are far more statistics available
Adobe has been gathering retail data from 22.6 billion visits to retail websites over the Thanksgiving holiday — and we’re breaking records, making history and shopping just a little bit differently than before.
On Black Friday, a new record was set with $3.34 billion spent online — that’s $5.27 billion if you include the shopping done on actual Thanksgiving day. “Black Friday may have just dethroned Cyber Monday’s position as largest online shopping day of the year,” said Tamara Gaffney, principal analyst and director of Adobe Digital Insights, in a statement. (Though, there’s plenty of online shopping still to be had if you check out our 300-plus list of Cyber Monday online sales.)
As for those who made the trek to brick-and-mortars on Black Friday, the National Retail Federation reports that most shoppers showed up after 10 a.m., which is a lot later than the usual stand-in-line-the-night-before mayhem that we’ve experienced in the past. This suggests that shoppers are less reliant on Black Friday for good shopping deals, especially with Small Business Saturday and Cyber Monday gaining more popularity, and retailers increasingly offering promotions throughout the season.
Obviously, we’re shopping online more, too; and many of us are too lazy to even open our laptops. We made retail history this Black Friday by surpassing one billion dollars in mobile revenue, $1.2 billion to be exact. Looks like there will be a lot of tracking numbers to follow this season.
In the US there are so many numbers I can do a NICE LITTLE NUMBER CHART (All 2016 US Black Friday numbers):
- $3.34 billion: The amount of money spent online on Black Friday, setting a new record, surpassing the three-billion-dollar mark for the first time, and marking a 21.6 percent increase year-over-year. For comparison, last year’s total was $2.74 billion.
- $5.27 billion: The total amount of money spent online on Thanksgiving and Black Friday combined,
- 17.7 percent increase year-over-year.
- On Thanksgiving specifically, online sales came in at $1.93 billion.
- $1.2 billion: The amount of mobile shopping revenue on Black Friday, a 33 percent growth year-over-year,
- Naking Nov. 25, 2016 the first day in retail history that sales from mobile passed the billion-dollar mark.
- 25 to 34 years: The millennial age range and most active shoppers in stores (56 percent) and online (62 percent).
- According to Adobe, eight out of 10 millennials made purchases over the holidays weekend.
- $289.19: The average amount individuals spent over Thanksgiving weekend, which is slightly down from last year’s average of $299.60, according to NRF.
- 10 a.m. or after: The time when three in 10 shoppers, about 29 percent, started their shopping on Black Friday, an increase from last year’s 24 percent.
- 51 percent: The amount of shopping done at department stores. (Though, according to WWD, executives aren’t relying on the promising results for the overall state of department stores this season.)
- 9 percent: The amount of consumers who already finished their holiday shopping, a decrease from last year’s 11 percent.
- NRF also reports that 23 percent (compared to last year’s 19 percent) still have a decent amount of holiday shopping to do, which might mean that these folks are holding out for better last-minute deals this holiday season. Hey, retailers, a few more discount codes, please?
THOUGHT FOR THE DAY
Love life. Living is a fascinating experience. How we’re all on earth with millions of species, 30,000 different life forms, and over 7 billion people, and everyone is thriving in their own way, existing, co-existing, and co-creating. There’s so much we don’t know out there and so much to be experienced that it’s just wonderful. As you live on earth, remember to love life. It’s the only way we have to live.
Happiness is…buying a fantastic Black Friday bargain
GRANDAD’S ONE LINER JOKE OF THE DAY
A bargain is something you don’t need at a price you can’t resist.
Love is…giving her/him a lick of your ice cream
LOVE SONG FOR MAMMA
The Wonder Of You – Elvis Presley
Highest chart position No.1 1st August 1970 for 6 weeks