LEGO IS BUILDING
jeanniejeanniejeannie.co.uk BLOG Monday 28th September 2020
Hundreds of stores have shut during the pandemic but not at Lego, which is on track to open 120 new shops this year.
The Danish toy firm told the BBC bricks-and-mortar stores had a solid future, despite the drop in footfall on high streets and social distancing restrictions in shops.
“When our stores have reopened after lockdown, there have been queues,” boss Niels Christiansen said.
“We give people the brand experience in our shops which we can’t do outside.”
It comes as the toy firm announced revenues of DKK 15.7bn (£1.8bn) for the first half of the year, up 7%, while operating profit grew by 11%.
The company currently has 612 stores across the globe, with 14 in the UK. Of the new stores it is opening, 46 were launched in the first half of the year.
Overall, 80 of them will be based in China.
Age: 43. Hobby: Lego. Rise of the middle-aged toy fans
The big change the company has noted since the start of the crisis is that more adults are getting involved in building Lego kits.
“We have more than a million adult fans signed up to our website,” Mr Christiansen said.
“We saw a very positive development during the coronavirus lockdown when families began playing and building Lego sets together.”
Sales of the more complicated – and more expensive – big Lego sets grew by two and a half times in the first half of the year, he said, as families looked for big projects to make together during lockdown.
“We’ve seen momentum continue into the second half of the year even after people started going back to work and to school. So, the result is not just a reflection of two months when everyone was sitting at home,” Mr Christiansen said.
Alongside its store openings, the firm said e-commerce remained vital to the business, with visits to its website doubling to 100 million in the first half of 2020.
Themed sets continue to prove popular, with the top-performers including Star Wars, Disney Princess, and Harry Potter.
DON’T FORGET TO LAUGH EVERYDAY ESPECIALLY WHILST IN ISOLATION
INSPIRATIONAL QUOTE FOR THE DAY
“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”
— Francis of Assisi.
Happiness is…building Lego.
GRANDAD’S ONE OR TWO LINER JOKE OF THE DAY
News reporters visit a hen about a shockingly huge egg she laid recently. “This is amazing,” they tell the hen, “a two pound egg, that’s unheard of! Do you have any goals for the future?” “Yes, I’m really aiming for a four pounder!” says the hen proudly. “And you, sir, congratulations,” the reporters approach the rooster, “what are your goals for the future?” The rooster replies darkly, “To beat up that darn ostrich!”
Love is…when the humdrum becomes special.
WHAT IS THERE A SEASON FOR TODAY TURN, TURN, TURN …
A time for Lego Harry Potter…A time for Lego Star Wars.
SOMETHING TO BE POSITIVE ABOUT & GRATEFUL FOR IN THE WORLD
I really appreciate the beautiful golden days of Autumn.
SOMETHING TO LAUGH ABOUT
The Fast Show
The Fast Show, known as Brilliant in the US, is a BBC comedy sketch show that ran from 1994 to 1997, with specials in 2000 and 2014. The show’s central performers were Paul Whitehouse, Charlie Higson, Simon Day, Mark Williams, John Thomson, Arabella Weir and Caroline Aherne.
No. of series 5 – No. of episodes 40
VIZ MAGAZINE TOP TIPS
Get into the cinema free of charge by looking bored, carrying an ice cream tray and wearing a silly hat.
TOTAL STAIRWAY TO EVEREST CLIMB CHALLENGE
Sunday 27/9/2020 DAY 176 16 Times – 144 Feet Cumulative Total 26,262 Feet
©2020 Phil M Robinson