1              40 million Brits (76%) will be celebrating Valentine’s Day this year.                                    

2              41.4 million who embraced the day of love in 2020.                                  

3              £926 million (£23 per person) spend on Valentine Day expected), down from last year’s £1.45 billion (£35 per person).                                               

4              3 in 10 people (30%) who do not live with their partners plan to break lockdown rules and meet their partners inside.                                

5              24% of Brits will not be celebrating Valentine’s Day this year.                               

6              £39 Spend per person on Valentines Day in London area is highest in UK                                            

7              £16 Spend per person on Valentines Day in East Midlands area is lowest in UK. Even lower than Scotland £17 pp                                    

8              £10 The silent generation are the lowest spenders, averaging £10. They’re also the least likely to celebrate Valentine’s Day of all the age groups (36%), but it should be noted that the silent generation are also the most likely to celebrate without spending any money (42%). They are followed by baby boomers (37%) and generation X (27%).                                  

                                How the figures stack up:                 

                                                                                2021       2020


                                Silent Generation                 £10         £12

                                Baby Boomers                     £11         £30

                                Generation X                        £19         £38

                                Millennials                            £32         £42

                                Generation Z                        £41         £27


9              1 billion valentines are sent each year worldwide, making it the second largest card-sending holiday of the year behind Christmas.                                            

10           85%  Women purchase approximately 85 percent of all valentines!                                        

11           1,000 Every Valentine’s Day, Verona, Italy, where Shakespeare’s fictional lovers, Romeo and Juliet, lived, receives over 1,000 letters addressed to Juliet.                                      

12           50 million roses are received on Valentine’s Day around the world.                                        

13           Demand for G-Strings increase by 29% for Valentine’s Day.                                   

14           35 million heart-shaped boxes of chocolate are sold each year                                 

15           50 percent of all Valentine’s Day cards are purchased in the six days prior to the holiday, making Valentine’s Day a procrastinator’s delight                                       

16           90% of sales come from individuals going out to the shops to buy their cards.                                     

17           £168.74 – According to a study, guys spend more than girls on Valentine’s Day. The truth is, normally, men spend £168.74 on presents –nearly two times as far as the only £85.76 that girls spend.

18           73% of people who buy flowers on this day are men, while only 27 percent are women.                   

19           Demand for thongs – always the most popular panty style – increases by 24% for Valentine’s Day.

20           15% of  women send themselves flowers on Valentine’s Day.                                  

21            £2.21 is the average spent on a Valentine’s Day Card which is nearly 9% more than we spend on our Mum’s on Mother’s Day.*                                    

22           £7,200 – Earliest surviving valentines dating from the 15th century.  In 2019 the World’s oldest known Valentine’s Card from 1790 was sold at auction for £7,200, demonstrating the marketable obsession for this romantic tradition. it was sent to  ‘Ann’ who lived at Hartwell House in Aylesbury, Buckinghamshire.

23           1849 – Esther Howland of Worcester, Mass., published the first American valentine in 1849.Esther Howland (1828-1904) was the first person to create Valentines to sell in the United States. She first patented a lacy Valentine in 1844—and by 1860, her factory was selling thousands of Valentines, earning over $100,000.[                                  

24           Black – not red or pink – is the number one most requested colour for Valentine’s Day lingerie gift. (24% more requested than red and 175% more frequently than pink.)                                           

25           1913 – Hallmark first offered Valentine’s Day cards in 1913 and began producing them in 1916.    

26           39,897On Valentine’s Day 2010, 39,897 people in Mexico City broke the record for the world’s largest group kiss                                    

27           20% – 30% The condom company Durex reports that condom sales are 20-30% higher around Valentine’s Day.                                        

28           1 – The first American Valentine was produced in 1834 by New York engraver Robert Elton.          

29           1 penny  –   During the Victorian Era, people would send “vinegar valentines” to unwanted suitors. Nicknamed “penny dreadfuls,” they were the opposite of customary valentines because they insulted and rejected unwanted admirers. They were later sent to women suffragettes in the late 19th and early 20th century.                                

30           £193m – purchases of Lingerie & clothing for Valentines Day.                                



1              Dirty Dancing                                                                                     (1987)

2              The Notebook                                                                                   (2004)  

3              Casablanca                                                                                          (1943)

4              La La Land                                                                                           (2016)

5              Brokeback Mountain                                                                      (2006)

6              Ghost                                                                                                    (1990)

7              Before Sunrise / Before Sunset / Before Midnight                    (1995)

8              Blue Valentine                                                                                  (2011)

9              Pretty Woman                                                                                   (1990)

10           A Star Is Born                                                                                     (2018)


TOP 34 Fascinating Facts About Valentines Day


  1. In 2019 we bought 24 million Valentine’s cards in the UK, and increase of 9% on 2018!*.
  2. We spent a total of £52.7 million, an average of £2.21 per card in 2019.*
  3. One of the most popular places in the UK from which the two post-Valentine cards is a tiny Wiltshire village named Lover.
  4. It is likely that Valentine’s Day came into being due to 3rd century Christian who was executed for his faith on 14 February 207 A.D., it is said he restored the sight of his jailer’s blind daughter and wrote her a farewell note which he signed ‘from your Valentine’.
  5. Queen Victoria was a very prolific sender of Valentine cards. She loved sending perfume scented cards to her royal aide there watching their reaction when they received them.
  6. The V&A museum has a collection of Victorian Valentine’s Day Cards in their print rooms
  7. The most expensive Valentine was almost certainly a solid gold one, studded with diamonds and emeralds and delivered inside a black mink coat -the sender Aristotle Onassis, and the recipient was opera singer Maria Callas.
  8. Microbiology student Bruce Ferguson of Rugby, Warwickshire, gave his wife Helen a card made front 500,000 million bacteria he had grown to form the words: ‘I love you’.
  9. Some suitors never give up! The Countess of Newburgh gave the brush off to Charles Radcliffe, 5th Earl of Derwentwater, no less than 15 times. However, that did not stop him; he climbed down her chimney and pledged his love. It was a case of 16th time lucky!
  10. In the UK we spent £1.7 billion on greeting cards in 2019, according to the Greeting Card Association’s annual report. £53m of those sales are for Valentine’s Day, which along with Mother’s day, Easter and Father’s Day account for just 11% of the market. 77% of card sales are ‘everyday’, sent for birthdays and other occasions throughout the year.
  11. Greeting card are a leading British Creative industry; we lead the world in innovative design and export our cards all over the world.
  12. Cards are a good tangible way of keeping in touch, and mean more than a social media message which are sent all the time.
  13. 18-34 year olds sending more cards than a generation ago. This trend is being seen in US too – Millennial’s were responsible for the 44m more cards sent in 2018 according to the USPS.
  14. There is an increase in ‘all occasion’ cards, sending cards to people just to say hello, share a joke, image provoking a memory, express how you feel, thinking of you, with further increases during the pandemic lockdown of 2020.


Source: Greeting Card Association Annual Market Report

  1. Teachers receive the most Valentine’s Day cards, closely followed by children, mothers, wives and partners.
  2. In Victorian times it was considered bad luck to sign a Valentine’s Day card.
  3. About 3 percent of pet owners will give Valentine’s Day gifts to their pets.
  4. More home pregnancy testing kits are sold in March than in any other month!
  5. Penicillin, a popular treatment for STDs such as syphilis, was introduced to the world on February 14, 1929.
  6. In the Middle Ages, young men and women drew names from a bowl to see who their Valentines would be. They would wear these names on their sleeves for one week, hence the phrase to wear your heart on your sleeve.
  7. Or you could pop over to Finland where Valentine’s Day is called Ystävänpäivä, which translates into “Friend’s day”. This day is more about remembering all your friends, not only your loved ones.
  8. If you’re single don’t despair. You can celebrate Singles Awareness Day (SAD) instead. Meant as an alternative to Valentine’s Day, the holiday is for single people to celebrate or to commiserate in their single status. A common greeting on this day is “Happy SAD!”
  9. Girls of medieval times ate bizarre foods on this day to make them dream of their future spouse.
  10. In 1537, England’s King Henry VII officially declared Feb. 14 the holiday of St. Valentine’s Day.
  11. Physicians of the 1800s commonly advised their patients to eat chocolate to calm their pining for lost love.
  12. Richard Cadbury produced the first box of chocolates for this holiday in the late 1800s.
  13. The red rose was the favourite flower of Venus, the Roman goddess of love.
  14. Red roses are considered the flower of love because the colour red stands for strong romantic feelings.
  15. Esther Howland (1828-1904) was the first individual to make Valentines to market in America. She patented a lacy Valentine at 1844–and from 1860, her mill was selling tens of thousands of Valentines, making over $100,000.
  16. The Duke of Orleans sent the earliest Valentine’s card to his wife whilst he was a prisoner in the Tower of London after the Battle of Agincourt in the 15th century. He was the younger brother of Charles VI, King of France.
  17. Valentines pre-date Hallmark and were among the first types of cards the company offered. A fire in 1915 that destroyed the company’s inventory of Valentine postcards led to the purchase of printing equipment so Hall Bros. (which would become Hallmark) could begin creating its own Valentines and other cards.
  18. Jack Valentine and St Dwynwen

In Norfolk, Valentine’s Eve is celebrated by the mystical figure of Jack Valentine knocking on back doors and leaving gifts for kids and adults alike. Jack Valentine is also known as Old Father Valentine or Old Mother Valentine. In Wales, St Dwynwen’s Day on January 25 is celebrated instead of, or in addition to, Valentine’s. St Dwynwen is the patron saint of Welsh lovers.

  1. In 1653, English puritanical leader Oliver Cromwell became Lord Protector of the Realm and, subsequently banned St. Valentine’s Day customs. Valentine’s Day wasn’t observed again until Stuart King Charles II was restored to the English throne in 1660.
  2. In Japan, women are the gift-givers and are expected to give chocolate and other thoughtful gifts to men on Valentine’s Day. Men are expected to return the favor one month later on what is called “White Day” and present the women romantic gifts on March 14th.




Those who don’t believe in magic will never find it. – Roald Dahl


Happiness is…getting a Valentines Day card.



What did the light bulb say to the switch on Valentines Day? “You turn me on.”


Love is…being with your Valentine.



A time for sending a Valentines Card…A time to receiving a Valentines Card.



14th February 1840 Queen Victoria and Prince Albert of Saxe-Coburg-Gotha, both aged 20, were married in St James’ Palace, London.

14th February 1849 In New York City, James Knox Polk becomes first serving US President to have his photograph taken (by Matthew Brady).


14th February 1967 “Respect” single recorded by Aretha Franklin (Billboard Song of the Year 1967)



You come here to be cheered up. Over the last few weeks, we have avoided showing Covid-19 statistics for the UK as they have been depressing. But we seem to have turned the corner and the figures are looking far better and improving daily to give us so much hope. So, as an important part of cheering us all up we will show the daily improving figures.


Total Cases                         4,027,106                             Latest Daily New Cases                  13,308

People in Hospital            23,341                                   Change on Day                                  -1,027

Total deaths                       116,908                                 New Deaths 24 Hr Period             621

Total 1st Vaccine Dose   14,556,827                           Latest Daily Figure                           544,603




©2021 Phil M Robinson