ONLINE RETAILERS WORST & BEST
jeanniejeanniejeannie.co.uk BLOG 17th November 2018
Britain’s worst and best online retailers named by Which?
Homebase runs Britain’s worst online shop, according to a survey by consumer group Which?
The DIY chain’s website was hard to navigate, offered poor value for money and was often not up to date on stock details, the survey found.
SportsDirect.com, DorothyPerkins.com, and the rival DIY website from B&Q also came bottom of the heap in the survey.
The most highly-rated shops were specialist retailers, led by LizEarle.com and RicherSounds.com.
Which? said the popularity of smaller retailers’ sites underlined the importance of offering a personal, convenient service that gave “shoppers exactly what they want”.
The group asked more than 10,000 Which? members to rate the most popular online shops based on experiences they had in the previous six months.
Those surveyed were also asked to rate websites for experiences buying particular items and consider factors such as price, product range, deliveries, quality and the returns process.
LizEarle.com got a rating of 94%, followed by four companies that got virtually the same score of 93%: RicherSounds.com, Rohan.co.uk, SeasaltCornwall.co.uk, and WexPhotoVideo.com.
Beauty specialist LizEarle.com was praised for its natural “high-quality products”, “excellent service” and “good money-off offers”. The Liz Earle Beauty company was bought by pharmacy and health giant Walgreens Boots in 2015.
The biggest major retailer to make the top 10 list of best websites was JohnLewis.com, placed sixth with a satisfaction score of 90%. Dyson.co.uk was seventh with 89%.
Homebase.co.uk’s satisfaction rating was 55%, followed by SportsDirect.com (61%), DorthyPerkins.com (61%), DIY.com (B&Q), (62%), WHSmith.co.uk (63%), and JDSports.co.uk (63%).
Homebase, which is undergoing a restructuring that will involve 42 store closures, said in a statement: “Customer feedback is really important to us, and we are working hard to make changes online to provide great service when customers shop with us.”
SportsDirect.com received mixed customer feedback. One shopper complained about “very poor quality” products, but others praised its cheap prices. ‘It has a fair range at good value,’ one customer said.
Which? said that the best performers were those that treated customers well and offered a more personalised service.
Harry Rose, editor of Which? Magazine, said: “The online shops with the happiest customers tend to be the ones that offer a personal service, quality items and deliver quickly and conveniently.
“Where the big players are lacking, either with poor service or confusing websites, smaller more specialised online retailers have seized the opportunity to make their mark and give shoppers exactly what they want.”
Asked about online shopping generally, 68% of respondents said they did so because of convenience.
Some 63% people said it was easier to find exactly what they wanted online and three in five (57%) also said they had more choice of products.
In August 2018 SimilarWeb ranked top websites in USA for shopping, based on traffic and engagement. Some of the sites at the top are no-brainers for most people who shop online (Amazon, eBay, Walmart, etc.), but other retailers down the list may surprise you. Take a look below to learn more about the top 10 internet shopping sites in 2018.
INSPIRATIONAL QUOTE FOR THE DAY
It isn’t the mountains ahead to climb that wears you down. It’s the pebble in the shoe – Muhammad Ali
Happiness is…retail therapy
GRANDAD’S ONE LINER JOKE OF THE DAY
“The New England Journal of Medicine reports that 9 out of 10 doctors agree that 1 out of 10 doctors is an idiot.” – Jay Leno
Love is… When 1+1 make 3 & then 4 & then 6 & then 10
TRACK OF THE DAY
ALGORITHM – MUSE
Highest Chart Position: No.97 17th November 2018
WHAT DAY IS IT?
Saturday 17th November 2018
Homemade Bread Day
(Explain: Do you like honey? What about fruits and nuts? If they were all cooked together in a flaky pastry would this be all the greatest sweet for your taste buds? This dessert is made from a thin puff pastry with all the honey and nuts that can be packed in between each layer. This culinary perfection is served as a delicacy in many restaurants and countries, especially the more upscale locations. Baklava is a wonder that fills the mouth with pleasure and yet is made from such simple ingredients. So why not head out on Baklava Day and indulge in this delicious treat?)
©2018 Phil M Robinson & jeanniejeanniejeannie.co.uk