We are continuing to think about the great British Summer Holiday, today, as the heat wave of the last couple of months gives way to a more traditional rainy Summer’s Day.

British families will travel 344 miles on 11 UK day trips during summer holidays

A survey of 2,000 British families found the long summer holiday away from lessons will also see children spend 11 ½ hours at the swimming pool, 9 hours at the cinema and 12 hours foisted off on friends.

Another 16 hours will be spent simply sitting in the car as parents ferry the family around from place to place.

It also emerged parents will hear each of their kids wail “I’m bored” an average of 33 times during the summer holidays – combating this by forking out for 19 ice creams a head.

The research was conducted by National Express Coach, who want to encourage the nation’s families to head out and explore the UK this summer.

Managing director, Chris Hardy, said: “Our research revealed that six in 10 parents worry their children will spend too long indoors during the summer holidays.

And two thirds of parents see the summer break as an opportunity to take their kids to see parts of the UK they wouldn’t normally visit.

“The long summer school holiday is the best time of the year for families to take a trip together and discover somewhere new.

“Don’t let your kids sit bored indoors this summer. There’s a whole nation out there to see, and with the lovely weather and free time the school break brings, there’s no better time to get out and explore it.”

The average day out over the summer holidays will take families 52 miles away from home in search of fun things for the kids to do.

Parents voted the beach or seaside as their favourite place to take kids for a day out followed by the cinema, the local park or a nearby swimming pool.

Unsurprisingly, the car is the most popular mode of transport to ferry families around their summertime destinations. Although more than 14 per cent said they dread long hours driving in the car with kids. For a quarter, the cost of travelling to and from activities is a big worry, while three in 10 struggle to get enough time off work.

And three times as many people say they’d rather take multiple short trips over the summer break, than one big long-haul adventure.

13%  of families will go on a train journey together, and almost 1 in 10 will hop on a coach as a family to visit a UK destination.

For nearly half of the population, a summer break will also involve a flight – with one in 10 hopping on a plane 4 times or more over a year.

Chris Hardy from National Express Coach added: “We’ve already seen increased bookings to coastal locations, no doubt thanks to the recent sunshine.

“A jolly to the seaside is a fun and active way to spend a day strengthening family ties and making the most of the British summer weather.

“Museums inspire inquisitive kids, while bike rides and trips to the pool ensure all that summer holiday energy is put to good use.

“At the UK’s largest coach operator, we run services to more than 900 locations across the country, so whether you’re looking to take in some great British coastline, walk, a picturesque trail with the kids in tow, or pay a visit to some of the UK’s renowned heritage sites and castles to take in some history, we can get you there.”

Most popular summer holiday family trips:

  1. The beach/seaside
  2. The cinema
  3. The park
  4. The swimming pool
  5. A walking trail
  6. An amusement park
  7. A water park
  8. A bike ride in the countryside
  9. A museum
  10. A friend’s house

Source: Daily Mirror/Grant Bailey

That’s great and how many books will they read? 6? Or more? How many films on TV?



Don’t judge each day by the harvest you reap but by the seeds that you plant. —Robert Louis Stevenson


Happiness is…a National Express coach adventure to the seaside


Apparently California has the highest rate of adultery and depression. It’s a sad state of affairs.


Love is…hanging out together


You Are The Sunshine of My Life – Stevie Wonder

Highest Chart Position: No.7 2nd June 1973

©2018 Phil M Robinson